I started my career at P&G Asia, helping grow SK-II as the #1 prestige skincare brand in Asia. I've since spent 9 years growing with Meta in various marketing roles - Brand, Product, Policy, Business - and currently Integrated Marketing Lead on Instagram, based in NYC.
I've been lucky to work on brands through transformational phases, building enduring brand strategy & platforms [1][2][3], launching new products [4], new retail spaces [5], and sharing the canvas with great businesses and creators [6][7][8]. It's always been getting closer to the audience and telling the story from their perspective.
I'm a designer at heart. I have a deep appreciation for thoughtfully designed products [9], and hope to leave one behind. Ultimately, without a great product - there's no great brand.
It's important to me that technology creates positive change. I will continue to choose to build and fix problems from within, and tell stories that inspire more good.