I started my career at P&G learning the fundamentals of marketing-led business building. I've spent the last 9 years at Meta learning all aspects of marketing — from business, product, policy and brand marketing - working across Facebook, Meta, and currently a Brand Lead at Instagram.
I've been lucky to work on brands going through transformational phases: navigating a brand crisis [1], expanding a corporate vision [2], regaining relevance with younger audiences [3], and communicating social impact to governments [4]. Through it all, I've learned that everything starts with the effort to understand the audience deeply and telling the story from their perspective.
I'm a designer at heart. I have a deep appreciation for thoughtfully designed products [5], and hope to leave one behind. I believe that ultimately, product makes the brand.
I want to make sure technology creates positive change. I will continue to choose to build and fix problems from within, and tell stories that inspire more good.