Made by You, Loved by the World

Brand
Facebook Inc.
Type
Business + Social Impact Campaign
Year
2018
Audience
Small Business, Local Governments

Project Overview

Unlike traditional export businesses that rely on big companies and bulk distribution, Facebook and Instagram's platforms enable even the smallest local businesses to connect directly with customers around the world. We wanted to humanize the export narrative and show how Facebook helps local creators connect with people who genuinely love their products.

By partnering with local export enablers and governments, we leaned into the local pride of "Made by _____"—a platform that expanded across Korea, Japan, Taiwan, UK, Malaysia, Singapore, Indonesia, Brazil, Colombia, France, and Ireland. The campaign demonstrated how Facebook's tools could democratize global commerce, giving small businesses the same reach once only available to large corporations.

Creative Assets

Made by You, Loved by the World Hero Image
The platform was designed with local application in mind to flex with local governments and businesses as co-marketing.
Jenn, owner of Wanderlust, a Malaysian jewelry brand that recently opened her first US flagship store.
Made by You Campaign Asset Made by You Campaign Asset 2 Made by You Campaign Asset 4 Made by You Campaign Asset
Pictures of Made by You Fair in Korea, and Made by Taiwan launch event with President Tsai.

Media Coverage

Korea ZDNet - Facebook Gathers Local businesses together that represents Korea President Tsai hails expansion of partnership with Facebook
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