Make It Anyway

Brand
Instagram
Type
Brand Platform
Year
2025
Audience
Creators, Artists, Emerging Talent

Campaign Overview

As Instagram turned 15, we recognized a universal truth about creativity: the excitement and nervousness that comes with putting something out into the world. "Make It Anyway" celebrates the creative chances that fuel our mission—encouraging people to overcome barriers and take that leap of faith.

Our vision was to identify creators who truly embody taking creative chances—the 'team IG' mindset. We partnered with artists like Tyler, The Creator, Rosalía, Fred again.., Clint 419, and Slawn to showcase authentic stories of creative risk-taking. This was paired with tools that continue Instagram's democratizing mission: Trial Reels, the Edits video app, and programs like Drafts that support emerging creators.

Creative Assets

Tyler, The Creator leads the "Make It Anyway" campaign film.
Make It Anyway Campaign Asset 1 Make It Anyway Campaign Asset 2
The creatives that embody the spirit of taking creative chances : Tyler, Rosalia, Cole Bennet, Clint419, Nadia Cohen, Slawn
Special thanks to Vida Habibi for bringing this vision to life.

Media Coverage

Meta - Inspiring Creativity That Brings People Together Adweek - Instagram's Biggest Campaign Yet Urges Creators to Ditch Self-Doubt Complex - Tyler, the Creator, Rosalía, Cole Bennett and More Tapped For Instagram's 'ANYWAY' Initiatives Hypebeast - Instagram Taps Rosalía, Clint419, Tyler, the Creator and More for its Latest Campaign The Hollywood Reporter - Instagram New Features and Anyway Ad Launches to Support Creators Essence - Instagram Wants You To Stop Overthinking—And Create Anyway The Drum - Instagram taps Tyler, the Creator for biggest brand campaign to date
Portfolio Use Only: This work is presented for portfolio purposes. All content represents professional work and respects brand intellectual property rights.